Critical to the Hypothesis experience is a user’s ability to extract value from the good work they do on the platform. With traditional social media, this feedback is—as its name implies—social, meaning it comes from one’s own network. Whether in pursuit of likes or comments or retweets or subscriptions, a user depends on their ability and desire to foster or join a community in order to build social capital. In rare cases, this can lead to tangible financial gain or make available previously out-of-reach opportunities, but for the majority of participants in these systems, the feedback is confined to one's immediate circle. Indeed, most people are unlikely to strive for anything more than this, but Hypothesis seizes an opportunity to redefine the relationship between platform and user, offering a new, truly valuable type of feedback that places little stake in one’s popularity.